Images
Section titled “Images”- Max image size: 8 MB
- Supported formats: JPG, GIF, and PNG. Animated GIFs will show as regular images.
- Only 50 Instagram posts are allowed over a 24 hour period.
- Multi-image posts are supported via a carousel.
- Aspect ratio:
- Within a 4:5 to 1.91:1 range.
- 9:16 portrait sized images are also supported.
- Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range.
- Minimum width: 320 px.
- Maximum width: 1440 px.
- Example sizes:
- Square: 1080 x 1080 pixels (1:1 ratio).
- Portrait: 1080 x 1350 pixels (4:5 ratio).
- Landscape: 1080 x 566 pixels (1.91:1 ratio).
- Max video size: 300 MB.
- Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
- Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
- Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
- Duration max: 15 minutes.
- Duration min: 3 seconds.
- Frame rate: 23-60 FPS.
- Video size:
- Maximum width (horizontal pixels): 1920 px. However, Instagram gives leeway on the height and width as long as the aspect ratio is - within the acceptable range. For example: 1080 x 1920 px or 1920 x 1080 px.
- Recommended aspect ratio: 9:16.
- Recommended Resolution: 1080 x 1920 px. Minimum is 540 x 960 px.
- Maximum height: 3600 px.
- Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank spaces.
- Video bitrate: VBR, 25Mbps maximum.
- Audio bitrate: 128kbps.
Stories
Section titled “Stories”Story Images
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Supported formats: JPEG.
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Max image size: 8MB.
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Aspect ratio: Recommended 9:16 to avoid cropping or blank space. Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range. For example: 1080 x 1920 px.
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Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB. Story Video
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Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
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Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
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Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
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Frame rate: 23-60 FPS.
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Video size:
- Maximum width (horizontal pixels): 1920 px. However, Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range. For example: 1080 x 1920 px.
- Maximum height: 3600 px.
- Required aspect ratio is between 0.1:1 and 10:1 but recommend 9:16 to avoid cropping or blank space.
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Video bitrate: VBR, 25Mbps maximum.
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Audio bitrate: 128kbps.
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Duration: 60 seconds maximum, 3 seconds minimum.
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Max video size: 100MB.