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Images

• Max image size: 10 MB
• Supported formats: JPEG, BMP, PNG, Animated GIF, and TIFF.
• Maximum height: 2048 px.
• Maximum width: 2048 px.
• Recommended upload size of 1,200 x 630 px.
• Appears in feed at a max width of 470 px and will scale to a max of 1:1.
• Appears on page at a max width of 504 px and will scale to a max of 1:1.

Video

• Max video size: 2 GB. Please contact us about Enterprise plans for larger files.
• Supported formats: MP4, MOV, and AVI.
• Duration max: 4 hours.
• Recommended video dimensions is 1280 x 720 px for landscape and portrait.
• Landscape aspect ratio is 16:9.
• Portrait aspect ratio is 9:16.
• Video max frames 30fps. ​

Video Thumbnail

• Supported formats: BMP, GIF, JPEG, PNG, TIFF
• Max image size: 10 MB
• Dimensions: There are no image dimension requirements, but it should share the same aspect ratio as your video. ​

Reels

• Max video size: 1 GB.
• Supported formats: MP4, MOV, and AVI.
• Minimum video width: 540 pixels.
• Minimum video height: 960 pixels.
• Duration: 3 seconds minimum and 90 seconds maximum.
• Aspect ratio: 9:16.
• Frame rate: 24 to 60 frames per second.
• Video settings:
• Chroma subsampling 4:2:0
• Closed GOP (2-5 seconds)
• Compression: H.264, H.265 (VP9, AV1 are also supported)
• Fixed frame rate
• Progressive scan
• Audio settings:
• Audio bitrate: 128kbs+
• Channels: Stereo
• Codec: AAC Low Complexity
• Sample rate: 48kHz